Internet Business Consultant
Online Business SEO

Employing An Internet Business Consultant For Your Website SEO

Unless you are prepared to pay for all the traffic to your website, you are going to need your site to rank well in the search engines for certain keywords to get free traffic. This is achieved using search engine optimisation, and unless you already an expert, you are going to require the services of an internet business consultant who specialises in SEO.

The key to this being a successful part of your business is choosing the internet business consultant who is going to carry out SEO for you, very carefully. It may be an individual who works on a freelance basis or it could be an agency who employs SEO specialists as part of their team. Whichever of these two types you prefer to work with, it is essential that you carry out some due diligence beforehand to ensure you get the results you want.

All internet business consultants are bound to have a web presence of some kind or other. It could be a website in the case of an agency, or it might be a profile on a freelancing site where the individual outlines their skills and experience in the hope of a potential client spotting them.

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SEO Audit
SEO

Why Should You Pay For An SEO Audit?

According to highly regarded SEO consultant Peter Brittain, people throughout the world are entering the online business space every single day. This is making the online world increasingly competitive, with an estimated 650 million websites on the internet. If you want to succeed in your online ventures, you need to drive traffic away from your competitors’ websites to your own. One of the best ways to do this is to perform various search engine optimisation (SEO) actions on your site so that you appear highly in the search engine rankings for relevant keywords.

However, before you start undertaking SEO on your website, you need to have an idea of what things you need to do and how much work is going to be involved – especially if you have an older website which has a lot of existing content. The best way to do this is to get your website audited with respect to your SEO practices.

The main reasons why you should pay for a professional SEO audit include:

It will identify any major red flags immediately:

Major formatting or content problems can generate red flags and penalties from search engine crawler bots, which can significantly impact your search engine rankings. These problems are often relatively simple to fix once they are identified. Any professional SEO auditor should be able to point out and fix simple red flag penalties quickly and easily.

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Adword Marketing
Online Business SEM

4 Ways Adwords Marketing can Benefit Your Business

If you’re looking for ways to bring your business into the digital marketing age to increase sales, you could do no better than using Adwords marketing.

Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.

It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guesswork – such as newspapers and radio.

However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.

For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.

This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.

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SEO Basics
SEO

SEO Basics – Getting Started

SEO, or search engine optimisation, is absolutely essential when it comes to developing a high-quality website which will stand up to the test of time. SEO refers to the process of creating a website which can be easily found by search engines. There are many components of SEO, from the on-page inclusion of keywords to off-page backlinking and social media sharing.

Here, we will go through the basics of SEO for beginners, showing the importance of certain aspects to the development of a healthy website.

Why is SEO important?

If you are a real beginner when it comes to website design and creation, you have probably never heard of SEO. However, you need to learn as much as you can about it, and fast, if you would like to create a successful site.

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Web Design And SEO
SEO Web Design

Are Web Design And SEO Related? How?

When you’re designing a new website, it’s extremely important to keep search engine optimisation (SEO) at the front of your mind. Although many people don’t realise it, SEO and web design are closely linked, and poorly structured sites often struggle to rank in the Google search results.

Unfortunately, SEO is quite a complicated process. If you’re designing your own website for fun, you might not know where to start when it comes to SEO. With this in mind, I’ve put together a number of things to keep in mind when you’re designing your site to make sure that it ranks as well as possible from the beginning.

Get The Fundamentals Right

There are a few important things to get right before you really even start building your website. If you can nail them, you will be well on the way to designing a winning site with the potential to rank at the top of the search engine results pages.

Your domain – Although you might not realise it, your domain, or website address, actually plays a large part in your overall SEO. Make sure that your domain is logical and closely related to either your niche or your business name. Similarly, make sure that all sub-domains point straight to your main site with 301 redirects.

Your hosting provider – At the same time, it’s extremely important to choose the right hosting provider. Choose a host like Web Hosting Perth – that’s fast, reliable, and close to your audiences geographic location.

Your content management system – Most people use WordPress to build their website, but there are numerous other content management systems and website builders out there. Make sure that you choose one which is compatible with SEO-friendly design.

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10 Best Practices For Cleaning Your Business Premises
General Business

10 Best Practices For Cleaning Your Business Premises

Any business premises whether it be an office, a factory or a warehouse needs to be cleaned. Apart from the health and safety reasons, having a clean working environment is beneficial for your employees and your visiting customers.

For most business owners cleaning is not at the top of their skills, however, it is certainly in their best interests to know enough to ensure their business premises are cleaned effectively. To aid that, here are ten best practices for cleaning business premises, shared to us by leaders in the commercial cleaning industry.

Create A Planned Cleaning Schedule: If your cleaning is done by following a pre-planned schedule it is bound to be more effective. This way, nothing is missed and areas that need cleaning more often take priority over those which only need cleaning every month.

Increase The Frequency Of Your Cleaning: Notwithstanding your planned cleaning, if you have the resources you should clean your business premises more frequently. In particular, areas, where you have visitors or high foot traffic, should be cleaned more often.

Ensure Main Contact Points Are Given Priority: By main contact points we are talking about those which are touched frequently throughout the day and by multiple people. Examples include door handles, lift buttons, stair handrails, light switches, and toilet flush handles.

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3 Backlinking Errors To Avoid When Trying To Rank Your Commercial Legal Practice On Google
SEO

3 Backlinking Errors To Avoid When Trying To Rank Your Commercial Legal Practice On Google

The success of your commercial legal practice’s website in terms of it being an online destination for people searching for the services which you offer will depend on several factors, one of which is where it appears on Google’s search results. This is confirmed by SEO specialists who advise that the top three positions on page #1 of Google usually receive over 60% of the traffic for any given search result.

This should indicate to you that unless the SEO which has been implemented to help boost the ranking of your website is working effectively and you do indeed rank in those top three spots, your competition is getting all that traffic visiting their websites instead. That traffic is likely to be what people are searching for, and willing to pay for, such as ‘commercial legal Perth‘ or ‘legal representation Perth’, and that is revenue that is not coming to you.

One highly effective way of improving your SEO, and in turn the ranking of your website for specific keyword searches, is with the use of backlinks. Backlinks can either be raw, which means they simply have the name of your website, or they can contain keywords, and if these keywords are also search terms that you wish to rank for, then this can help you move up Google search results.

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5 Reasons Why You Should Employ A Web Design Agency To Build Your Law Firms Website
Web Design

5 Reasons Why You Should Employ A Web Design Agency To Build Your Law Firms Website

If you come to the point in your criminal lawyers business where the website you have seems outdated, or is failing to produce any perceivable positive benefits, then the time has most likely come for you to have a new website designed. You have many options as to how this can be achieved which include trying it yourself, using a freelance designer or maybe you know someone who builds websites.

One point you have to bear in mind is that your website is likely going to be the first contact any potential has with your business, and if that first impression is not a good one, then they are going to become one of your competitors’ clients and not yours. This why we recommend that you employ a professional web design agency to create any new website. There are numerous advantages of doing so, but here are 5 which we believe are the most significant.

#1 It Removes The Stress And Time Commitment From You

Surely one of the greatest benefits of handing over the responsibility for designing and creating your website to an agency is it removes all that from your workload. No doubt you have clients to see, and dates when you may have to be in the court so having a web design agency taking care of everything, is surely a far more satisfactory solution for you. Besides, they will almost certainly be able to finish the project far quicker than yourself, given your other time commitments.

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Web Design
Online Business Web Design

The Latest in Web Design for Online Businesses

For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:

  • Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.

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5 SEO Actions Which Are Essential For Your Family Lawyers Website To Outrank Your Competition
SEO Web Design

5 SEO Actions Which Are Essential For Your Family Lawyers Website To Outrank Your Competition

It is highly unlikely that you are the only family lawyers that people living in your local area can choose from when they search for a lawyer via www.lawyerslist.com.au. If so, then you can stop reading now. For the other 99.99% of you, that means you have competition from other family lawyers businesses. Now, it might be a friendly rivalry, or for some it could be extremely competitive. Whichever it is, the success of your business means you need more clients opting for you than your competition.

One way you can contribute to that goal is to have your website ranked higher on Google than your competition for relevant keywords used when people are searching for a family lawyer. In turn, that means that the SEO which you do for your website needs to be effective. There are many aspects to achieving high rankings so no one action is going to make it happen. Instead it will be the cumulative effect of all your SEO which does it.

To help you take further steps towards having all your SEO in place, here are 5 actions that you must ensure have been implemented if you want to rank higher on Google than your competitors.

Conduct Extensive Keyword Research

It amazes us when we see some website owners trying to rank their website without even knowing which keywords they should be trying to rank for. The fact is there are potentially hundreds of keywords related to family lawyers that people might enter into Google. if you know what these are then you can optimise for them, and thus rank at the top of those searches. Obviously, some will take more time and effort than others, but some will also be relatively easy to rank for.

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