When you’re designing a new website, it’s extremely important to keep search engine optimisation (SEO) at the front of your mind. Although many people don’t realise it, SEO and web design are closely linked, and poorly structured sites often struggle to rank in the Google search results.
Unfortunately, SEO is quite a complicated process. If you’re designing your own website for fun, you might not know where to start when it comes to SEO. With this in mind, I’ve put together a number of things to keep in mind when you’re designing your site to make sure that it ranks as well as possible from the beginning.
Get The Fundamentals Right
There are a few important things to get right before you really even start building your website. If you can nail them, you will be well on the way to designing a winning site with the potential to rank at the top of the search engine results pages.
Your domain – Although you might not realise it, your domain, or website address, actually plays a large part in your overall SEO. Make sure that your domain is logical and closely related to either your niche or your business name. Similarly, make sure that all sub-domains point straight to your main site with 301 redirects.
Your hosting provider – At the same time, it’s extremely important to choose the right hosting provider. Choose a host that’s fast, reliable, and close to your audiences geographic location.
Your content management system – Most people use WordPress to build their website, but there are numerous other content management systems and website builders out there. Make sure that you choose one which is compatible with SEO-friendly design.