Online Business

5 Ways To Ensure Your Blog Posts Are Effective

Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.

Here are 5 simple tips for getting the best from your blogging efforts.

#1 Make It Readable

It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.

Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers


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Design Review
Web Design

How to Complete a Fantastic Design Review

Catching an error on your web design during the design phase can save you many problems and concerns as you move forward. No matter what type of website you have, catching everything from spelling errors to links that go to the wrong place can really help you. It will be less expensive to catch a mistake up front, especially if it is listed on the costs page.

One of the best tools you have to do this is a design review. These reviews have been designed to look over everything that comes from a web designer. It is a critical step not only for the company, but for the designer themselves as well.

Here are the four simple steps you can take to ensure everything looks how you want it to:


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SEO an Investment

Why Online Businesses Should Consider SEO as an Investment

Online businesses often invest a lot in their website and web designs but undermine the importance of good SEO. It is extremely important nowadays that online businesses are able to create a strong brand of their own, and good SEO helps in internet marketing and branding. It is also imperative that online businesses don’t just treat SEO as a marketing tool but truly understand what good SEO can do for them. This will enable them to up their game and shine through from the very beginning of their operations. Thus, online businesses should treat SEO as an investment from the very beginning for the following reasons:

  • Effective SEO makes the websites much more accessible and results in increased traffic at the website. A mistake new online businesses make is that they make a flashy website, but since they lack good SEO, their website doesn’t succeed in attracting people which kill the basic purpose of online business. Therefore, effective SEO will make your website more visible and accessible.


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Adword Marketing
Online Business SEM

4 Ways Adwords Marketing can Benefit Your Business

If you’re looking for ways to bring your business into the digital age to increase sales, you could do no better than using Adwords marketing.

Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.

It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guess work – such as newspapers and radio.
However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.
For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.
This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.


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Web Design
Web Design

How to Tell Your Story with Design

When you design something, you have to make sure that the story of the design is absolutely clear. Whether you are designing for an individual, a small business, or a corporation, it needs to be there. The first step is, of course, to know what story you are going to tell. For many companies, it is quite obvious like health, fitness, fashion, or excitement. For others, you have to dig a little deeper to find it.

Start by brainstorming the project. What words do you associate with the brand? Ask other people, including those who work there and those who don’t, what words they would use. You could even ask the people that hired you what words they want to be associated with their business.

The purpose of a story is to help your audience understand the brand, engage with it, and remember it. As a web designer, you have to convey all of that with a simple image or design. Here are five tools you have in your arsenal to help you:


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Social Media Marketing
Online Business Social Media

5 Benefits of Social Media Marketing

There was a time where social media was purely used to stay in touch with family and friends.
As more and more people joined, it became clear there was potential for social media marketing due to the sheer amount of people utilising the platform.
Now, social media, especially Facebook, is recognised as one of the best marketing tools available.
It has enabled businesses to grow in ways they couldn’t have imagined.
If you’re not convinced, find five benefits of social media marketing below.
You will be jumping on the bandwagon in no time.

It increases brand recognition
It can be difficult to establish yourself in the marketplace, especially when foot traffic is slowing down in many parts of the country. How do you get your brand out there? How do you get your business to be on the minds of your potential customers when they require a service or product you offer? The answer is social media marketing. In a time where 74 percent of online adults use social media, it makes complete sense to break into the market to make yourself known.
Social media marketing can help you achieve this easily. Once you build your business Facebook page, you can easily start pushing your brand through paid adverts and organic growth.
The most important thing is to make sure you’re active online in order to slowly achieve that goal.


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Email Marketing
Online Business

Why is Email Marketing Still so Relevant?

In a world full of new technology, it’s hard to understand how email marketing is still as relevant as ever before. After all, we now have social media, texting and so many other ways of communicating with our customers. However, email offers so many things that those other methods can’t offer.

It’s easily monitored and checked
When you send out an email marketing campaign, you can almost guarantee it will reach the inboxes of the people you are targeting. And if it doesn’t? You soon find out. Most email marketing programmes offer reports to see how well that particular email marketing campaign was received.

This could include:

  • How many people opened the email
  • How many email addresses it bounced back from (and why)
  • How many people clicked on links within the email
  • How many people unsubscribed (and why)

The insights delivered from each email marketing campaign can help you with your next campaign. It’s a constant delivery of feedback, just by watching how people react to your emails.


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Good Web Design
Web Design

3 Ways Good Web Design Can Help Your Online Store

The ecommerce market is set to reach $24 billion in Australia by 2018.
This shows that a staggering number of Australians are choosing to shop online each and every year.
Are you ready to take a piece of that pie and set up your own website to sell goods from?
If so, you need to make sure you hire a web design expert in order to provide the most professional image possible.

Below are three ways good web design can help your online store.

  • It can make your business seem more professional
    Good web design can often be the difference between making a sale online and losing one.
    By hiring an expert in web design to help with your professional image, you can appeal to a far wider audience. Websites which are clunky, lack professional imagery and feature obnoxious graphics and fonts will be detrimental to your business.
    Customers may feel uneasy about purchasing from your online store as the ‘shopping experience’ may be lacking. If your website has been designed by professional web designers, it can often provide a much more user-friendly experience.
    Be ready to invest money in good web design in order to make money.


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SEO Basics

SEO Basics – Getting Started

SEO, or search engine optimisation, is absolutely essential when it comes to developing a high-quality website which will stand up to the test of time. SEO refers to the process of creating a website which can be easily found by search engines. There are many components of SEO, from the on-page inclusion of keywords to off-page backlinking and social media sharing.

Here, we will go through the basics of SEO for beginners, showing the importance of certain aspects to the development of a healthy website.

Why is SEO important?

If you are a real beginner when it comes to website design and creation, you have probably never heard of SEO. However, you need to learn as much as you can about it, and fast, if you would like to create a successful site.


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Web Design
Web Design

New to Web Design? Here are Some Commonly Used Terms Explained

If you are just starting out in the web design world, it can be quite confusing to really understand what someone is saying. There are plenty of terms that we use and by the time you figure them out, there will be ten more that you have to learn. We are going to break down some of the more complicated terms so you can understand them:

Analogous: Color scheme build around three colors adjacent to each other on the color wheel.

Ascender: When part of a lowercase letter extends above the x-height; typically, b, d, f, h, k, l.

Body Copy: The main part of your design or publication; typically, text.

Color Theory: Study of how colors make people respond and feel about certain things.

Complementary: Color scheme build around two colors opposite on the color wheel.

Cool Colors: Colors associated with calmness and cold: blues, greens, and purples.


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Building Your Company Name Through Clear Branding

If you own a small business, you will probably find that you have numerous competitors on both a local and a national scale. In order to be a really successful business, you need to develop a way to stand out from these competitors. One of the best ways to do this is by building your company name and image through consistent branding.

Your brand is essentially who you are, what you are, and what you do. It is how you are seen by both clients and competitors, and it ultimately determines your reputation. You need to try and build a strong brand image which presents you in a positive light and reinforces your reputation as an industry leader.

Below are some of the best branding techniques that you can use to build your company name:


People want to know who you are. Don’t represent yourself and your business as another run of the mill company just out there to make money. Personalise your brand, and present an image which people can connect with.

Think about branding as a way to make your customers identify with you. People all have their favourite cars or mobile phones – try and develop your business name so that you are seen in the same light. Doing this will help customers engage with you, which in turn will lead to higher income, better profits and a successful business.


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Online Business Web Design

The Latest in Web Design for Online Businesses

For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:

  • Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.


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