When you design something, you have to make sure that the story of the design is absolutely clear. Whether you are designing for an individual, a small business, or a corporation, it needs to be there. The first step is, of course, to know what story you are going to tell. For many companies, it is quite obvious like health, fitness, fashion, or excitement. For others, you have to dig a little deeper to find it.
Start by brainstorming the project. What words do you associate with the brand? Ask other people, including those who work there and those who don’t, what words they would use. You could even ask the people that hired you what words they want to be associated with their business.
The purpose of a story is to help your audience understand the brand, engage with it, and remember it. As a web designer, you have to convey all of that with a simple image or design. Here are five tools you have in your arsenal to help you: