According to highly regarded SEO consultant Peter Brittain, people throughout the world are entering the online business space every single day. This is making the online world increasingly competitive, with an estimated 650 million websites on the internet. If you want to succeed in your online ventures, you need to drive traffic away from your competitors’ websites to your own. One of the best ways to do this is to perform various search engine optimisation (SEO) actions on your site so that you appear highly in the search engine rankings for relevant keywords.
However, before you start undertaking SEO on your website, you need to have an idea of what things you need to do and how much work is going to be involved – especially if you have an older website which has a lot of existing content. The best way to do this is to get your website audited with respect to your SEO practices.
The main reasons why you should pay for a professional SEO audit include:
It will identify any major red flags immediately:
Major formatting or content problems can generate red flags and penalties from search engine crawler bots, which can significantly impact your search engine rankings. These problems are often relatively simple to fix once they are identified. Any professional SEO auditor should be able to point out and fix simple red flag penalties quickly and easily.