The success of your commercial legal practice’s website in terms of it being an online destination for people searching for the services which you offer will depend on several factors, one of which is where it appears on Google’s search results. This is confirmed by SEO specialists who advise that the top three positions on page #1 of Google usually receive over 60% of the traffic for any given search result.
This should indicate to you that unless the SEO which has been implemented to help boost the ranking of your website is working effectively and you do indeed rank in those top three spots, your competition is getting all that traffic visiting their websites instead. That traffic is likely to be what people are searching for, and willing to pay for, such as ‘commercial legal Perth‘ or ‘legal representation Perth’, and that is revenue that is not coming to you.
One highly effective way of improving your SEO, and in turn the ranking of your website for specific keyword searches, is with the use of backlinks. Backlinks can either be raw, which means they simply have the name of your website, or they can contain keywords, and if these keywords are also search terms that you wish to rank for, then this can help you move up Google search results.
Now before you rush off and start trying to create backlinks everywhere pointing to your commercial legal practice’s website, it is important to know that there is a right way and a wrong way to creating backlinks. Get it right, and you will indeed see those boosts to your rankings, get it wrong, and not only will not see any improvements, but you are more likely to see your rankings drop.
The reason for this is that Google is absolutely determined to deter people from trying to game their algorithm and has developed highly effective and efficient ways of detecting when backlinks are being created in ways that go against its rules. There are other backlinking strategies which may not break any of Google’s rules, but which are simply ineffective and a complete waste of time. Here are three of those backlinking errors which you must not consider making.
Posting Backlinks On Low Quality Websites
One of the reasons for having backlinks is to benefit from some of the high authority of the website where the links are posted passing to your website. A backlink is like a vote of confidence, but if you are posting links on websites that have no authority and are worthless to the point of being considered spammy sites, then you will receive no authority or any other SEO benefits from them.
Buying Backlinks
We must differentiate buying backlinks from paying a professional SEO agency legitimately creating genuine quality backlinks that can boost your rankings. The former is perfectly acceptable to Google, but the practice of paying someone X amount of dollars who promise they will create several hundred backlinks within a day or two most certainly is not. In any event, the links created this way will almost certainly be worthless in terms of SEO.
Backlink Blitzes
A prime example of a backlink blitz is spending a weekend and trying to create as many backlinks to your website as you possibly can. Whilst having lots of backlinks is desirable, they need to appear naturally, and if Google identifies hundreds of new links to a website, all within two days, they will ignore them, and potentially penalize that website’s rankings.