When you’re designing a new website, it’s extremely important to keep search engine optimisation (SEO) at the front of your mind. Although many people don’t realise it, SEO and web design are closely linked, and poorly structured sites often struggle to rank in the Google search results.
Unfortunately, SEO is quite a complicated process. If you’re designing your own website for fun, you might not know where to start when it comes to SEO. With this in mind, I’ve put together a number of things to keep in mind when you’re designing your site to make sure that it ranks as well as possible from the beginning.
Get The Fundamentals Right
There are a few important things to get right before you really even start building your website. If you can nail them, you will be well on the way to designing a winning site with the potential to rank at the top of the search engine results pages.
Your domain – Although you might not realise it, your domain, or website address, actually plays a large part in your overall SEO. Make sure that your domain is logical and closely related to either your niche or your business name. Similarly, make sure that all sub-domains point straight to your main site with 301 redirects.
Your hosting provider – At the same time, it’s extremely important to choose the right hosting provider. Choose a host that’s fast, reliable, and close to your audiences geographic location.
Your content management system – Most people use WordPress to build their website, but there are numerous other content management systems and website builders out there. Make sure that you choose one which is compatible with SEO-friendly design.
WordPress.org is an industry leading content management system (CMS) which powers a huge percentage of the internet. One of the reasons for this is the huge amount of flexibility you have when it comes to WordPress web design. You can choose from thousands of themes from the WordPress template library, but you can also create and upload a custom theme.
Many more experienced designers do decide to go down the custom theme path, especially when they want to build larger, feature-rich sites. But, this isn’t always easy, and there are numerous things to think about when you’re trying to build the perfect theme.
Decide How To Build Your Theme
Once you’ve decided to create a custom WordPress theme, you need to start thinking about exactly how you’re going to do it. There are numerous options, but the most popular are using an automated WordPress theme builder or coding your site manually.
Having an eCommerce business can be highly rewarding and we are not just talking about the financial rewards. It certainly has fewer barriers to entry compared to an offline business which needs premises and staff to name just two. An eCommerce business also enables you to run it from anywhere in the world as long as there is a reliable internet connection.
However, there is one aspect of starting an eCommerce store that lots of beginners seem to have missed or possibly have been misinformed about. As a result, they start their business on the wrong footing, and sadly it fails before it even got started.
The problem is the misconception that you do not need any money to start an eCommerce business. This is simply not true. What is true is you can start an eCommerce business for a fraction of what it would cost to start the same sort of business offline. Offline you have a multitude of start-up costs, which include renting premises, buying stock, shipping and warehouse costs, paying staff, utilities, legal and insurance fees, and all of this is before you even open the doors!
Whilst you don’t have the same costs in terms of what you need and the amount you must pay out, there are still things you must purchase prior to starting your eCommerce business.
Catching an error on your web design during the design phase can save you many problems and concerns as you move forward. No matter what type of website you have, catching everything from spelling errors to links that go to the wrong place can really help you. It will be less expensive to catch a mistake up front, especially if it is listed on the costs page.
One of the best tools you have to do this is a design review. These reviews have been designed to look over everything that comes from a web designer. It is a critical step not only for the company, but for the designer themselves as well.
Here are the four simple steps you can take to ensure everything looks how you want it to:
When you design something, you have to make sure that the story of the design is absolutely clear. Whether you are designing for an individual, a small business, or a corporation, it needs to be there. The first step is, of course, to know what story you are going to tell. For many companies, it is quite obvious like health, fitness, fashion, or excitement. For others, you have to dig a little deeper to find it.
Start by brainstorming the project. What words do you associate with the brand? Ask other people, including those who work there and those who don’t, what words they would use. You could even ask the people that hired you what words they want to be associated with their business.
The purpose of a story is to help your audience understand the brand, engage with it, and remember it. As a web designer, you have to convey all of that with a simple image or design. Here are five tools you have in your arsenal to help you:
The ecommerce market is set to reach $24 billion in Australia by 2018.
This shows that a staggering number of Australians are choosing to shop online each and every year.
Are you ready to take a piece of that pie and set up your own website to sell goods from?
If so, you need to talk to an experienced digital agency and engage their web designers in order to provide the most professional image possible.
Below are three ways good web design can help your online store.
- It can make your business seem more professional
Good web design can often be the difference between making a sale online and losing one.
By hiring an expert in web design to help with your professional image, you can appeal to a far wider audience. Websites which are clunky, lack professional imagery and feature obnoxious graphics and fonts will be detrimental to your business.
Customers may feel uneasy about purchasing from your online store as the ‘shopping experience’ may be lacking. If your website has been designed by professional web designers, it can often provide a much more user-friendly experience.
Be ready to invest money in good web design in order to make money.
If you are just starting out in the web design world, it can be quite confusing to really understand what someone is saying. There are plenty of terms that we use and by the time you figure them out, there will be ten more that you have to learn. We are going to break down some of the more complicated terms so you can understand them:
Analogous: Color scheme build around three colors adjacent to each other on the color wheel.
Ascender: When part of a lowercase letter extends above the x-height; typically, b, d, f, h, k, l.
Body Copy: The main part of your design or publication; typically, text.
Color Theory: Study of how colors make people respond and feel about certain things.
Complementary: Color scheme build around two colors opposite on the color wheel.
Cool Colors: Colors associated with calmness and cold: blues, greens, and purples.
For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:
- Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.