Is your family lawyers website responsive? By that, we do not mean do people interact and respond to requests to fill out online forms on your website. Instead, the word responsive is used to indicate that a website is able to be viewed on any device which has the potential to have it appear on its screen. Those devices include tablets, mobile phones, and other mobile devices, as well as desktop computers and laptops.
If you are reading and not sure whether your website is responsive or not, then there is a risk that it is not, especially if your website was created and launched many years ago. Also, if your website was not designed by a professional web designer or web design agency, then it is possible that it is not responsive.
The key point here is that if your website is not responsive, then you must take steps to make it so. In truth, this could mean having your website completely redesigned, which, in fairness, often gives most businesses a boost with regards to their online activities, including the amount of traffic, their ranking on Google and the conversion rates of their website.
If you are still in any doubt about updating your website to make it responsive, here are some reasons to do so, and the advantages that it could bring.
#1: Mobile Browsing Has Overtaken Desktop Browsing
It would seem logical that you want your website to appeal to the majority, well, that majority are those who use their mobile devices to access the internet. That number is only going to increase as mobile data speeds continue to get faster and mobile phones continue to advance with respect to the technology within them.
If your website is not responsive when all these people using mobile devices land on your website it is likely that it will appear out of proportion, pages will look strange, and the text will be difficult to read. Result? They click away immediately and never come back. If you wish to increase your client numbers you cannot afford to lose those prospects , especially as the reason they were on your website in the first place is likely to be that they were looking for a family lawyer.
#2: It Is More Cost Effective Than Building Multiple Versions Of Your Website
If your website were or is going to be built by someone who is unable or unwilling to create a responsive website then it could mean your website will cost more to create. The reason is that, instead of using the technology and the coding that would make it responsive, they instead create multiple versions.
What each of these versions are is one which will appear in each possible screen it could be viewed on. Not only does is this likely to cost a lot more in terms of hosting, but you will charged a fee for each version of your website. This adds to your costs, and the end result is usually less satisfactory than it would be by having just one responsive website.
#3: Google Loves Responsive Websites So Your Ranking Should Improve
Google has made no secret about the fact that it loves responsive websites, so much so that it has changed its ranking algorithms in preference of them. What this means is that when someone is searching on Google using their mobile device, the results that Google shows them, will prioritise websites which are responsive and thus suitable for viewing on mobile devices.
If your website is not responsive then it means that you are only likely to appear at the top of the rankings on desktop searches, which limits your potential audience to less than 50% of all those searching for family lawyers. Incidentally, your competitors with responsive websites, will appear on searches on mobile devices, giving them a huge advantage.