Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.
Here are 5 simple tips for getting the best from your blogging efforts.
#1 Make It Readable
It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.
Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers
If you’re looking for ways to bring your business into the digital age to increase sales, you could do no better than using Adwords marketing.
Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.
It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guess work – such as newspapers and radio.
However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.
For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.
This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.
There was a time where social media was purely used to stay in touch with family and friends.
As more and more people joined, it became clear there was potential for social media marketing due to the sheer amount of people utilising the platform.
Now, social media, especially Facebook, is recognised as one of the best marketing tools available.
It has enabled businesses to grow in ways they couldn’t have imagined.
If you’re not convinced, find five benefits of social media marketing below.
You will be jumping on the bandwagon in no time.
It increases brand recognition
It can be difficult to establish yourself in the marketplace, especially when foot traffic is slowing down in many parts of the country. How do you get your brand out there? How do you get your business to be on the minds of your potential customers when they require a service or product you offer? The answer is social media marketing. In a time where 74 percent of online adults use social media, it makes complete sense to break into the market to make yourself known.
Social media marketing can help you achieve this easily. Once you build your business Facebook page, you can easily start pushing your brand through paid adverts and organic growth.
The most important thing is to make sure you’re active online in order to slowly achieve that goal.
In a world full of new technology, it’s hard to understand how email marketing is still as relevant as ever before. After all, we now have social media, texting and so many other ways of communicating with our customers. However, email offers so many things that those other methods can’t offer.
It’s easily monitored and checked
When you send out an email marketing campaign, you can almost guarantee it will reach the inboxes of the people you are targeting. And if it doesn’t? You soon find out. Most email marketing programmes offer reports to see how well that particular email marketing campaign was received.
This could include:
- How many people opened the email
- How many email addresses it bounced back from (and why)
- How many people clicked on links within the email
- How many people unsubscribed (and why)
The insights delivered from each email marketing campaign can help you with your next campaign. It’s a constant delivery of feedback, just by watching how people react to your emails.
There are so many things to consider when you decide to give your business a logo. It can be a long and arduous process, but it needs to be. Your logo is with your business forever, and if it’s not perfect, forever can be a long time.
Below are three important factors in the planning of your new business logo.
Hire a professional
The worst thing a business owner can do is try to build their own logo.
If you’re a marketing or graphic design guru, that’s okay. If you’re not, leave it to the experts. Graphic designers are the go-to people to develop a logo for your business.
Not only can they help with ideas, but they can also provide you with several different variations for use in different applications. Your logo doesn’t have to be the same for every use, it should just use the same components. A graphic designer can supply you with a landscape and portrait version of your logo, as well as a black and white version and an inverted version. This is generally not something that can easily be achieved at home by someone who’s not a professional.
For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:
- Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.