Web Design

15 Features That Must Be Included In Every Small Business Website’s Home Page Design

When thinking about the web design for a local business website, there are plenty of options that the web designers and the business can consider for the home page, and then opt for which will be included, and which will be excluded. However, multiple web design features are considered essential on a home page and any local business website that does not have them, could be hindered in pursuit of its objectives.

For this reason. we want to highlight to you 15 core web design elements that you must include in the web design of your home page if you are a local business, so that your website is successful, rather than compromised.

Telephone Number: You need to give visitors a chance to contact you directly when they land on your home page, and the easiest way to do so is by calling you via telephone so provide your telephone number in a prominent position.

Logo / Branding: Your business should have unique branding, and this is displayed on your home using your logo and other branding elements such as colours and fonts.

Main Menu: User experience is enhanced if they have a means of navigating through your website easily. This is done most effectively by having a simple menu on, not just your home page, but all inner pages too.

Heading Or Tagline: Your branding and your uniqueness are further enhanced if your home page includes your tagline or USP so that visitors immediately have an indication of what sets your business apart from others.

Text Blocks: Any text on your home page should not be one long paragraph but instead be broken down into small, easy to read blocks.


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