Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.
Here are 5 simple tips for getting the best from your blogging efforts.
#1 Make It Readable
It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.
Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers