Whilst the vast majority of removalists will be experts at helping families move homes and businesses move to new offices, there are many for whom online marketing is not something for which they are specialists. In truth, this could apply to any business sector. However, the problem for a removalists business that is not utilising online marketing, is that their competitors who are using it, have a huge advantage in obtaining new leads and prospective clients.
Some of the issues that get raised frequently when inter state removalists are discussing online marketing are that there seem to be dozens of different ways to market online, and they do not know which ones they should be focussing on. In answering, there are indeed lots of online marketing channels, however, there is no need to master them all, and we also would not advise any removalists to attempt to market their business in a dozen different ways all at once anyway.
Our advice is to focus on and master a few core online marketing strategies. In doing so, not only is it much easier to implement, monitor and control, but it also allows a marketing budget to be used more efficiently, rather than something akin to throwing mud at a wall and seeing how much of it sticks. So, to get you started, here are just 5 key online marketing tactics we recommend.