The success of your commercial legal practice’s website in terms of it being an online destination for people searching for the services which you offer will depend on several factors, one of which is where it appears on Google’s search results. This is confirmed by SEO specialists who advise that the top three positions on page #1 of Google usually receive over 60% of the traffic for any given search result.
This should indicate to you that unless the SEO which has been implemented to help boost the ranking of your website is working effectively and you do indeed rank in those top three spots, your competition is getting all that traffic visiting their websites instead. That traffic is likely to be what people are searching for, and willing to pay for, such as ‘commercial legal Perth‘ or ‘legal representation Perth’, and that is revenue that is not coming to you.
One highly effective way of improving your SEO, and in turn the ranking of your website for specific keyword searches, is with the use of backlinks. Backlinks can either be raw, which means they simply have the name of your website, or they can contain keywords, and if these keywords are also search terms that you wish to rank for, then this can help you move up Google search results.