It is highly unlikely that you are the only family lawyers that people living in your local area can choose from when they search for a lawyer via www.lawyerslist.com.au. If so, then you can stop reading now. For the other 99.99% of you, that means you have competition from other family lawyers businesses. Now, it might be a friendly rivalry, or for some it could be extremely competitive. Whichever it is, the success of your business means you need more clients opting for you than your competition.
One way you can contribute to that goal is to have your website ranked higher on Google than your competition for relevant keywords used when people are searching for a family lawyer. In turn, that means that the SEO which you do for your website needs to be effective. There are many aspects to achieving high rankings so no one action is going to make it happen. Instead it will be the cumulative effect of all your SEO which does it.
To help you take further steps towards having all your SEO in place, here are 5 actions that you must ensure have been implemented if you want to rank higher on Google than your competitors.
Conduct Extensive Keyword Research
It amazes us when we see some website owners trying to rank their website without even knowing which keywords they should be trying to rank for. The fact is there are potentially hundreds of keywords related to family lawyers that people might enter into Google. if you know what these are then you can optimise for them, and thus rank at the top of those searches. Obviously, some will take more time and effort than others, but some will also be relatively easy to rank for.