Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.
Here are 5 simple tips for getting the best from your blogging efforts.
#1 Make It Readable
It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.
Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers
#2 Keep It Fresh
There’s little point in writing a blog to keep readers informed if the only information you post is regarding something that they might have read about a year ago. Writing about new breakthroughs or the latest trends within your industry will be far more interesting and helps persuade readers to return again and again for your updates.
The other advantage of regularly posting about new events is you can occasionally post something about a new product or service you have to offer without it looking like a blatant sales pitch.
#3 Post Regularly
The worst thing you can do with your blog is to fail to keep posting to it on a regular basis, even if it is only once a month. Someone landing on your blog page and seeing that you have not posted anything for 6 months is the quickest way to make them leave immediately.
Make a note in your diary to remind you when your next post is due, or better still when you have time create two or three in advance and schedule them to be posted on the appropriate dates.
#4 Don’t Forget to Include Keywords
When you write a post, you want to be sprinkling keywords and keyword phrases that you hope to rank for on the search engines. Don’t overdo it by stuffing each post full of them, but include them in the title and description tags when you publish the post.
There are plenty of SEO extensions for WordPress that will help you do this very effectively.
#5 Proofread It
It should be made a new criminal offense for any business to publish a blog post with spelling and grammatical mistakes. Think about the impression created in the minds of readers of when they see basic spelling errors and poor grammar on your business website.
There are so many spell check tools you can use to proofread your post before they are published, that there is no excuse for errors to happen ever.