Taxes can be a very complicated matter for people who have significant investment portfolios, who own complex businesses, or even for those who simply have a couple of different income streams. Unfortunately, the Australian Tax Office (ATO) is run by humans, which means that it does make mistakes from time to time. If you think that the ATO has got it wrong, then you should consider speaking to your accountant and taking the appropriate action. Doing so could potentially save you a lot of money, especially if you are sure that a mistake has been made.
What are my options if I think the ATO is wrong?
Unless you are prepared to pay for all the traffic to your website, you are going to need your site ranking well in the search engines for certain keywords, to get free traffic. This is achieved using search engine optimisation, and unless you already an expert, you are going to require the services of an internet business consultant who specialises in SEO.
The key to this being a successful part of your business is choosing the internet business consultant who is going to carry out SEO for you, very carefully. It may be an individual who works on a freelance basis or it could be an agency who employ SEO specialists as part of their team. Whichever of these two types you prefer to work with, it is essential that you carry out some due diligence beforehand to ensure you get the results you want.
All internet business consultants are bound to have a web presence of some kind or other. It could be a website in the case of an agency, or it might be a profile on a freelancing site where the individual outlines their skills and experience in the hope of a potential client spotting them.
When it comes to building a new website, one of your first considerations must be the web hosting service that you are going to use. Unfortunately, many would be internet entrepreneurs and website designers don’t understand the ins and outs of web hosting, and this can leave them open to problems.
Basically, when you start building a new website, you need somewhere to store all of your code, information, and other data. You need to be able to store everything in a secure, accessible place which the public can get to but which is protected from hackers. Web hosting providers offer exactly this.
What is web hosting?
Basically, web hosting services give you somewhere that is both secure and accessible to store your information. They store your files on a very fast server, where it can be accessed by anyone who is exploring your website.
Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.
Here are 5 simple tips for getting the best from your blogging efforts.
#1 Make It Readable
It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.
Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers
If you’re looking for ways to bring your business into the digital marketing age to increase sales, you could do no better than using Adwords marketing.
Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.
It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guess work – such as newspapers and radio.
However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.
For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.
This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.
There was a time where social media was purely used to stay in touch with family and friends.
As more and more people joined, it became clear there was potential for social media marketing due to the sheer amount of people utilising the platform.
Now, social media, especially Facebook, is recognised as one of the best marketing tools available.
It has enabled businesses to grow in ways they couldn’t have imagined.
If you’re not convinced, find five benefits of social media marketing below.
You will be jumping on the bandwagon in no time.
It increases brand recognition
It can be difficult to establish yourself in the marketplace, especially when foot traffic is slowing down in many parts of the country. How do you get your brand out there? How do you get your business to be on the minds of your potential customers when they require a service or product you offer? The answer is social media marketing. In a time where 74 percent of online adults use social media, it makes complete sense to break into the market to make yourself known.
Social media marketing can help you achieve this easily. Once you build your business Facebook page, you can easily start pushing your brand through paid adverts and organic growth.
The most important thing is to make sure you’re active online in order to slowly achieve that goal.
In a world full of new technology, it’s hard to understand how email marketing is still as relevant as ever before. After all, we now have social media, texting and so many other ways of communicating with our customers. However, email offers so many things that those other methods can’t offer.
It’s easily monitored and checked
When you send out an email marketing campaign, you can almost guarantee it will reach the inboxes of the people you are targeting. And if it doesn’t? You soon find out. Most email marketing programmes offer reports to see how well that particular email marketing campaign was received.
This could include:
- How many people opened the email
- How many email addresses it bounced back from (and why)
- How many people clicked on links within the email
- How many people unsubscribed (and why)
The insights delivered from each email marketing campaign can help you with your next campaign. It’s a constant delivery of feedback, just by watching how people react to your emails.
There are so many things to consider when you decide to give your business a logo. It can be a long and arduous process, but it needs to be. Your logo is with your business forever, and if it’s not perfect, forever can be a long time.
Below are three important factors in the planning of your new business logo.
Hire a professional
The worst thing a business owner can do is try to build their own logo.
If you’re a marketing or graphic design guru, that’s okay. If you’re not, leave it to the experts. Graphic designers are the go-to people to develop a logo for your business.
Not only can they help with ideas, but they can also provide you with several different variations for use in different applications. Your logo doesn’t have to be the same for every use, it should just use the same components. A graphic designer can supply you with a landscape and portrait version of your logo, as well as a black and white version and an inverted version. This is generally not something that can easily be achieved at home by someone who’s not a professional.
For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:
- Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.
Social media plays a huge part in helping your business to build its presence online and subsequently the number of customers you have. To be effective, a social media strategy requires several tasks to be carried out on a regular basis. Rather than doing all these yourself, you should employ a digital agency, who can carry out the tasks for you.
A major benefit of employing an agency is that it will free up a huge amount of your time which you can use for other business tasks. Another is that the tasks will be carried out more effectively in the sense that the person or people the agency employs to undertake the tasks will have greater experience than you when doing them.
So what social media tasks should your digital agency be doing for you?
#1 Answer Questions From Followers
This should always be done in a timely manner. If your followers see that their questions are getting answered quickly it will create a very positive impression and make them more likely to recommend or share any posts.