Logo Designer
Branding by Organic

The Importance Of Using An Experienced Logo Designer

Developing high quality logos for your company or business is extremely important. Your logo will form the centrepiece of your businesses brand, and will become something that is synonymous with you and what you do. Unfortunately, many new business owners don’t realise the importance of having a high-quality logo, and they therefore don’t use an experienced logo designer.

The benefits of using an experienced logo designer who is able to adapt themselves to your needs can’t be underestimated. Just some of the reasons why it is important to spend the money and hire someone who know what they are doing, rather than someone who will do the job cheap, include:

An experienced logo designer will be able to develop something that is industry specific:

Having an industry specific logo which really shows what you do and who you are as a business is extremely important. It allows people to identify the type of business that you have straight away, even if your name doesn’t make it clear.

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Blog Posts
Online Business by Organic

5 Ways To Ensure Your Blog Posts Are Effective

Blogging is a very effective way to create content that will help boost your business website’s ranking and build a loyal reader following. However, many businesses do it incorrectly and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.

Here are five simple tips for getting the best from your blogging efforts to help your digital marketing campaign.

#1 Make It Readable

It is astonishing how many blog posts on the internet confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple, as not everyone on your website will be fully conversant with industry jargon.

Also, avoid long words that must be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers

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Design Review
Web Design by Organic

How to Complete a Fantastic Design Review

Catching an error on your web design during the design phase can save you many problems and concerns as you move forward. No matter what type of website you have, catching everything from spelling errors to links that go to the wrong place can really help you. It will be less expensive to catch a mistake up front, especially if it is listed on the costs page.

One of the best tools you have to do this is a design review. These reviews have been designed to look over everything that comes from a web designer. It is a critical step not only for the company, but for the designer themselves as well.

Here are the four simple steps you can take to ensure everything looks how you want it to:

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SEO an Investment
SEO by Organic

Why Online Businesses Should Consider SEO as an Investment

Online businesses often invest a lot in their website and web designs but undermine the importance of good SEO. According to SEO Sydney it is extremely important nowadays that online businesses are able to create a strong brand of their own, and good SEO helps in internet marketing and branding. It is also imperative that online businesses don’t just treat SEO as a marketing tool but truly understand what good SEO can do for them. This will enable them to up their game and shine through from the very beginning of their operations. Thus, online businesses should treat SEO as an investment from the very beginning for the following reasons:

  • Effective SEO makes the websites much more accessible and results in increased traffic at the website. A mistake new online businesses make is that they make a flashy website, but since they lack good SEO, their website doesn’t succeed in attracting people which kill the basic purpose of online business. Therefore, effective SEO will make your website more visible and accessible.

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Web Design
Web Design by Organic

How to Tell Your Story with Design

When you design something, you have to make sure that the story of the design is absolutely clear. Whether you are designing for an individual, a small business, or a corporation, it needs to be there. The first step is, of course, to know what story you are going to tell. For many companies, it is quite obvious like health, fitness, fashion, or excitement. For others, you have to dig a little deeper to find it.

Start by brainstorming the project. What words do you associate with the brand? Ask other people, including those who work there and those who don’t, what words they would use. You could even ask the people that hired you what words they want to be associated with their business.

The purpose of a story is to help your audience understand the brand, engage with it, and remember it. As a web designer, you have to convey all of that with a simple image or design. Here are five tools you have in your arsenal to help you:

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Social Media Marketing
Online Business Social Media by Organic

5 Benefits of Social Media Marketing

There was a time where social media was purely used to stay in touch with family and friends.
As more and more people joined, it became clear there was potential for social media marketing due to the sheer amount of people utilising the platform.

Now, social media, especially Facebook, is recognised as one of the best marketing tools available.
It has enabled businesses to grow in ways they couldn’t have imagined.
If you’re not convinced, find five benefits of social media marketing below.
You will be jumping on the bandwagon in no time.

It increases brand recognition
It can be difficult to establish yourself in the marketplace, especially when foot traffic is slowing down in many parts of the country. How do you get your brand out there? How do you get your business to be on the minds of your potential customers when they require a service or product you offer? The answer is social media marketing. In a time where 74 percent of online adults use social media, it makes complete sense to break into the market to make yourself known.
Social media marketing can help you achieve this easily. Once you build your business Facebook page, you can easily start pushing your brand through paid adverts and organic growth.
The most important thing is to make sure you’re active online in order to slowly achieve that goal.

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Email Marketing
Online Business by Organic

Why is Email Marketing Still so Relevant?

In a world full of new technology, it’s hard to understand how email marketing is still as relevant as ever before. After all, we now have social media, texting and so many other ways of communicating with our customers. However, email offers so many things that those other methods can’t offer.

It’s easily monitored and checked
When you send out an email marketing campaign, you can almost guarantee it will reach the inboxes of the people you are targeting. And if it doesn’t? You soon find out. Most email marketing programmes offer reports to see how well that particular email marketing campaign was received.

This could include:

  • How many people opened the email
  • How many email addresses it bounced back from (and why)
  • How many people clicked on links within the email
  • How many people unsubscribed (and why)

The insights delivered from each email marketing campaign can help you with your next campaign. It’s a constant delivery of feedback, just by watching how people react to your emails.

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Good Web Design
Web Design by Organic

3 Ways Good Web Design Can Help Your Online Store

The ecommerce market is set to reach $24 billion in Australia by 2018.
This shows that a staggering number of Australians are choosing to shop online each and every year.
Are you ready to take a piece of that pie and set up your own website to sell goods from?
If so, you need to talk to an experienced digital agency and engage their web designers in order to provide the most professional image possible.

Below are three ways good web design can help your online store.

  • It can make your business seem more professional
    Good web design can often be the difference between making a sale online and losing one.
    By hiring an expert in web design to help with your professional image, you can appeal to a far wider audience. Websites which are clunky, lack professional imagery and feature obnoxious graphics and fonts will be detrimental to your business.
    Customers may feel uneasy about purchasing from your online store as the ‘shopping experience’ may be lacking. If your website has been designed by professional web designers, it can often provide a much more user-friendly experience.
    Be ready to invest money in good web design in order to make money.

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Web Design
Web Design by Organic

New to Web Design? Here are Some Commonly Used Terms Explained

If you are just starting out in the web design world, it can be quite confusing to really understand what someone is saying. There are plenty of terms that we use and by the time you figure them out, there will be ten more that you have to learn. We are going to break down some of the more complicated terms so you can understand them:

Analogous: Color scheme build around three colors adjacent to each other on the color wheel.

Ascender: When part of a lowercase letter extends above the x-height; typically, b, d, f, h, k, l.

Body Copy: The main part of your design or publication; typically, text.

Color Theory: Study of how colors make people respond and feel about certain things.

Complementary: Color scheme build around two colors opposite on the color wheel.

Cool Colors: Colors associated with calmness and cold: blues, greens, and purples.

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Branding
Branding by Organic

Building Your Company Name Through Clear Branding

If you own a small business, you will probably find that you have numerous competitors on both a local and a national scale. In order to be a really successful business, you need to develop a way to stand out from these competitors. One of the best ways to do this is by building your company name and image through consistent branding.

Your brand is essentially who you are, what you are, and what you do. It is how you are seen by both clients and competitors, and it ultimately determines your reputation. You need to try and build a strong brand image which presents you in a positive light and reinforces your reputation as an industry leader.

Below are some of the best branding techniques that you can use to build your company name:

Personalisation:

People want to know who you are. Don’t represent yourself and your business as another run of the mill company just out there to make money. Personalise your brand, and present an image which people can connect with.

Think about branding as a way to make your customers identify with you. People all have their favourite cars or mobile phones – try and develop your business name so that you are seen in the same light. Doing this will help customers engage with you, which in turn will lead to higher income, better profits and a successful business.

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