Organic Web Design – Page 2 – Online Business Strategies

Web Design June 21, 2021September 21, 2021 by Organic

15 Features That Must Be Included In Every Small Business Website’s Home Page Design

When thinking about the web design for a local business website, there are plenty of options that the web designers and the business can consider for the home page, and then opt for which will be included, and which will be excluded. However, multiple web design features are considered essential on a home page and any local business website that does not have them, could be hindered in pursuit of its objectives.

For this reason. we want to highlight to you 15 core web design elements that you must include in the web design of your home page if you are a local business, so that your website is successful, rather than compromised.

Telephone Number: You need to give visitors a chance to contact you directly when they land on your home page, and the easiest way to do so is by calling you via telephone so provide your telephone number in a prominent position.

Logo / Branding: Your business should have unique branding, and this is displayed on your home using your logo and other branding elements such as colours and fonts.

Main Menu: User experience is enhanced if they have a means of navigating through your website easily. This is done most effectively by having a simple menu on, not just your home page, but all inner pages too.

Heading Or Tagline: Your branding and your uniqueness are further enhanced if your home page includes your tagline or USP so that visitors immediately have an indication of what sets your business apart from others.

Text Blocks: Any text on your home page should not be one long paragraph but instead be broken down into small, easy to read blocks.

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Why It Is Essential That Your Family Lawyers Website Is Responsive

Is your family lawyers website responsive? By that, we do not mean do people interact and respond to requests to fill out online forms on your website. Instead, the word responsive is used to indicate that a website is able to be viewed on any device which has the potential to have it appear on its screen. Those devices include tablets, mobile phones, and other mobile devices, as well as desktop computers and laptops.

If you are reading and not sure whether your website is responsive or not, then there is a risk that it is not, especially if your website was created and launched many years ago. Also, if your website was not designed by a professional web designer or web design agency, then it is possible that it is not responsive.

The key point here is that if your website is not responsive, then you must take steps to make it so. In truth, this could mean having your website completely redesigned, which, in fairness, often gives most businesses a boost with regards to their online activities, including the amount of traffic, their ranking on Google and the conversion rates of their website.

If you are still in any doubt about updating your website to make it responsive, here are some reasons to do so, and the advantages that it could bring.

#1: Mobile Browsing Has Overtaken Desktop Browsing

It would seem logical that you want your website to appeal to the majority, well, that majority are those who use their mobile devices to access the internet. That number is only going to increase as mobile data speeds continue to get faster and mobile phones continue to advance with respect to the technology within them.

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General Business April 20, 2021January 3, 2022 by Organic

10 Tips For Decluttering Your Office To Make Its Relocation Easier

Whenever a business relocates, it is undoubtedly hoping that benefits will accrue. Whether it be the expansion of the business by moving to larger premises or an office with modern facilities improving productivity, these are but two of the many advantages of office relocations.

Of course, it is not all plain sailing as there is plenty to organise including hiring a removalist company, keeping staff informed and communicating with suppliers and customers. There is also the planning of the move which includes arranging for office equipment and furniture to be moved, as well possibly having to order some anew.

This presents you with a fantastic opportunity to declutter your office so that when your staff arrive for work in the new offices, they do so in an environment where there are no piles of paperwork, broken furniture, unused stationery, or malfunctioning equipment. Decluttering also makes the entire relocation process easier. To explain further, here are ten tips to help declutter your office if you are relocating.

Assess What You Need In Your New Office: The first tip is to assess your new offices and how they will function, and then determine what quantity of office furniture and equipment you will require and what specific items will be needed.

Carry Out An Inventory Of What You Already Have: Next you should ascertain what you already have. Furniture and equipment should be split into categories relating to how new they are, they still work, they are damaged, and so on.

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Social Media March 28, 2021April 1, 2023 by Organic

How To Get The Best Results For Your Family Lawyers Business From Facebook Ads

As you are probably aware, there are many ways you can market your family lawyer business. Each method will have a specific timescale for when you can expect to see results, with those results most likely to be traffic being sent to your website. This can be achieved on different platforms, with some methods taking many months for a website to rank for keywords and others providing the means for traffic to be sent to a website within minutes of a paid ad being created.

Different business owners will have views on how quickly they want to see those results, and if you fall into the group that wants to see them sooner rather than later, this article is for you. More specifically, if you want to see traffic visiting your website within an hour or so of you setting up then read as we are going to explain to you why Facebook Ads can achieve that for you and how you can achieve the best possible results from Facebook Ads.

Largest Audience Of Any Social Media Platform

If you are going to pay for traffic then the place you do so might as well be the one with the largest potential audience for your ads. That is, of course, Facebook, which accounts for a massive 72% of all social media traffic worldwide. That also means that it is likely to have over 70% of the share of those on social media in the local area you wish to target so it makes sense to use them rather than any of the others with only 30% combined.

Target Ads To Specific Geographical Locations

One of the huge benefits of using Facebook is that you can set your ad up so that it only ever appears to those who live or possibly work in the towns and cities where you offer your family lawyer services for example. This geographical targeting can be as wide or narrow as you wish, so even if you only operate within one or two suburbs within a city, you can still target them.

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General Business January 20, 2021January 3, 2022 by Organic

5 Online Marketing Tactics To Boost Your Removalists Business

Whilst the vast majority of removalists will be experts at helping families move homes and businesses move to new offices, there are many for whom online marketing is not something for which they are specialists. In truth, this could apply to any business sector. However, the problem for a removalists business that is not utilising online marketing, is that their competitors who are using it, have a huge advantage in obtaining new leads and prospective clients.

Some of the issues that get raised frequently when inter state removalists are discussing online marketing are that there seem to be dozens of different ways to market online, and they do not know which ones they should be focussing on. In answering, there are indeed lots of online marketing channels, however, there is no need to master them all, and we also would not advise any removalists to attempt to market their business in a dozen different ways all at once anyway.

Our advice is to focus on and master a few core online marketing strategies. In doing so, not only is it much easier to implement, monitor and control, but it also allows a marketing budget to be used more efficiently, rather than something akin to throwing mud at a wall and seeing how much of it sticks. So, to get you started, here are just 5 key online marketing tactics we recommend.

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SEO September 25, 2020October 1, 2020 by Organic

How To Find Keywords Without Expensive Software

Keywords are often spoken of as the ‘currency’ of SEO, with the most valuable keywords, that have tens of thousands of searches every month, being the keywords that bring the highest levels of traffic and visitors to a website.

Of course, in order to rank for those extremely valuable keywords, you are going to have to compete with a high level of competition, whether you operate nationally or locally.

That competition will be high both in terms of the number of competitors, and with the level of resources they have available in order to implement the SEO strategy necessary for them to rank for those premium keywords.

However, SEO Perth advise that just as not everyone is in the market for the most expensive cars, jewellery, or fashion, not every business will need to compete for the most sought-after keywords on Google.

If that includes your business, then the keyword research you do will focus specifically to the niche you are in, and most likely to the area in which your business operates.

There are lots of ways you can research those keywords, and most advice immediately recommends keyword research software. Whilst there is absolutely wrong with that advice, it needs pointing out that software is not the only way to discover excellent keywords.

Uncovering keywords by using a more ‘manual’ approach has many merits, mainly because you will be finding keywords that your competitors may not have even thought about.

The advantage that gives you is being able to rank highly for them and get the majority of traffic to your website that manifests as potential customers who have been searching for that term.

So, to get you started on your quest to find keywords without using software, here are three paths you can take.

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Web Design February 12, 2019December 14, 2019 by Organic

WordPress Web Design – Building the Perfect Theme

WordPress.org is an industry leading content management system (CMS) which powers a huge percentage of the internet. One of the reasons for this is the huge amount of flexibility you have when it comes to WordPress web design. You can choose from thousands of themes from the WordPress template library, but you can also create and upload a custom theme.

Many more experienced designers do decide to go down the custom theme path, especially when they want to build larger, feature-rich sites. But, this isn’t always easy, and there are numerous things to think about when you’re trying to build the perfect theme.

Decide How To Build Your Theme

Once you’ve decided to create a custom WordPress theme, you need to start thinking about exactly how you’re going to do it. There are numerous options, but the most popular are using an automated WordPress theme builder or coding your site manually.

Automated theme builders are useful, but they t end to be somewhat limited. If you have a strong knowledge of HTML, CSS, website layouts and JavaScript, then I’d lean towards the manual coding option. It will give you full flexibility and the ability to create pretty much anything you want.

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Online Business December 22, 2017November 14, 2019 by Organic

What Can I Do If The ATO Gets It Wrong?

Taxes can be a very complicated matter for people who have significant investment portfolios, who own complex businesses, or even for those who simply have a couple of different income streams. Unfortunately, the Australian Tax Office (ATO) is run by humans, which means that it does make mistakes from time to time. If you think that the ATO has got it wrong, then you should consider speaking to experienced accountants like Accountants Australia and taking the appropriate recommended action. Doing so could potentially save you a lot of money, especially if you are sure that a mistake has been made.

What are my options if I think the ATO is wrong?

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Web Design October 14, 2017November 14, 2019 by Organic

Debunking The Biggest ECommerce Myth

Having an eCommerce business can be highly rewarding and we are not just talking about the financial rewards. It certainly has fewer barriers to entry compared to an offline business which needs premises and staff to name just two. An eCommerce business also enables you to run it from anywhere in the world as long as there is a reliable internet connection.

However, there is one aspect of starting an eCommerce store that lots of beginners seem to have missed or possibly have been misinformed about. As a result, they start their business on the wrong footing, and sadly it fails before it even got started.

The problem is the misconception that you do not need any money to start an eCommerce business. This is simply not true. What is true is you can start an eCommerce business for a fraction of what it would cost to start the same sort of business offline. Offline you have a multitude of start-up costs, which include renting premises, buying stock, shipping and warehouse costs, paying staff, utilities, legal and insurance fees, and all of this is before you even open the doors!

Whilst you don’t have the same costs in terms of what you need and the amount you must pay out, there are still things you must purchase prior to starting your eCommerce business.

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Online Business September 5, 2017April 6, 2021 by Organic

What Is Web Hosting?

When it comes to building a new website, one of your first considerations must be the web hosting service that you are going to use, such as the experts at www.slinkywebhosting.com.au. Unfortunately, many would be internet entrepreneurs and website designers don’t understand the ins and outs of web hosting, and this can leave them open to problems.

Basically, when you start building a new website, you need somewhere to store all of your code, information, and other data. You need to be able to store everything in a secure, accessible place which the public can get to but which is protected from hackers. Web hosting providers offer exactly this.

What is web hosting?

Basically, web hosting services give you somewhere that is both secure and accessible to store your information. They store your files on a very fast server, where it can be accessed by anyone who is exploring your website.

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