According to highly regarded SEO consultant Peter Brittain, people throughout the world are entering the online business space every single day. This is making the online world increasingly competitive, with an estimated 650 million websites on the internet. If you want to succeed in your online ventures, you need to drive traffic away from your competitors’ websites to your own. One of the best ways to do this is to perform various search engine optimisation (SEO) actions on your site so that you appear highly in the search engine rankings for relevant keywords.
However, before you start undertaking SEO on your website, you need to have an idea of what things you need to do and how much work is going to be involved – especially if you have an older website which has a lot of existing content. The best way to do this is to get your website audited with respect to your SEO practices.
The main reasons why you should pay for a professional SEO audit include:
It will identify any major red flags immediately:
Major formatting or content problems can generate red flags and penalties from search engine crawler bots, which can significantly impact your search engine rankings. These problems are often relatively simple to fix once they are identified. Any professional SEO auditor should be able to point out and fix simple red flag penalties quickly and easily.
Unless you are prepared to pay for all the traffic to your website, you are going to need your site ranking well in the search engines for certain keywords, to get free traffic. This is achieved using search engine optimisation, and unless you already an expert, you are going to require the services of an internet business consultant who specialises in SEO.
The key to this being a successful part of your business is choosing the internet business consultant who is going to carry out SEO for you, very carefully. It may be an individual who works on a freelance basis or it could be an agency who employ SEO specialists as part of their team. Whichever of these two types you prefer to work with, it is essential that you carry out some due diligence beforehand to ensure you get the results you want.
All internet business consultants are bound to have a web presence of some kind or other. It could be a website in the case of an agency, or it might be a profile on a freelancing site where the individual outlines their skills and experience in the hope of a potential client spotting them.
Online businesses often invest a lot in their website and web designs but undermine the importance of good SEO. It is extremely important nowadays that online businesses are able to create a strong brand of their own, and good SEO helps in internet marketing and branding. It is also imperative that online businesses don’t just treat SEO as a marketing tool but truly understand what good SEO can do for them. This will enable them to up their game and shine through from the very beginning of their operations. Thus, online businesses should treat SEO as an investment from the very beginning for the following reasons:
- Effective SEO makes the websites much more accessible and results in increased traffic at the website. A mistake new online businesses make is that they make a flashy website, but since they lack good SEO, their website doesn’t succeed in attracting people which kill the basic purpose of online business. Therefore, effective SEO will make your website more visible and accessible.
SEO, or search engine optimisation, is absolutely essential when it comes to developing a high-quality website which will stand up to the test of time. SEO refers to the process of creating a website which can be easily found by search engines. There are many components of SEO, from the on-page inclusion of keywords to off-page backlinking and social media sharing.
Here, we will go through the basics of SEO for beginners, showing the importance of certain aspects to the development of a healthy website.
Why is SEO important?
If you are a real beginner when it comes to website design and creation, you have probably never heard of SEO. However, you need to learn as much as you can about it, and fast, if you would like to create a successful site.