Internet Business Consultant
Online Business SEO

Employing An Internet Business Consultant For Your Website SEO

Unless you are prepared to pay for all the traffic to your website, you are going to need your site to rank well in the search engines for certain keywords to get free traffic. This is achieved using search engine optimisation, and unless you already an expert, you are going to require the services of an internet business consultant who specialises in SEO.

The key to this being a successful part of your business is choosing the internet business consultant who is going to carry out SEO for you, very carefully. It may be an individual who works on a freelance basis or it could be an agency who employs SEO specialists as part of their team. Whichever of these two types you prefer to work with, it is essential that you carry out some due diligence beforehand to ensure you get the results you want.

All internet business consultants are bound to have a web presence of some kind or other. It could be a website in the case of an agency, or it might be a profile on a freelancing site where the individual outlines their skills and experience in the hope of a potential client spotting them.

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SEO Audit
SEO

Why Should You Pay For An SEO Audit?

According to highly regarded SEO consultant Peter Brittain, people throughout the world are entering the online business space every single day. This is making the online world increasingly competitive, with an estimated 650 million websites on the internet. If you want to succeed in your online ventures, you need to drive traffic away from your competitors’ websites to your own. One of the best ways to do this is to perform various search engine optimisation (SEO) actions on your site so that you appear highly in the search engine rankings for relevant keywords.

However, before you start undertaking SEO on your website, you need to have an idea of what things you need to do and how much work is going to be involved – especially if you have an older website which has a lot of existing content. The best way to do this is to get your website audited with respect to your SEO practices.

The main reasons why you should pay for a professional SEO audit include:

It will identify any major red flags immediately:

Major formatting or content problems can generate red flags and penalties from search engine crawler bots, which can significantly impact your search engine rankings. These problems are often relatively simple to fix once they are identified. Any professional SEO auditor should be able to point out and fix simple red flag penalties quickly and easily.

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Adword Marketing
Online Business SEM

4 Ways Adwords Marketing can Benefit Your Business

If you’re looking for ways to bring your business into the digital marketing age to increase sales, you could do no better than using Adwords marketing.

Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.

It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guesswork – such as newspapers and radio.

However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.

For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.

This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.

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SEO Basics
SEO

SEO Basics – Getting Started

SEO, or search engine optimisation, is absolutely essential when it comes to developing a high-quality website which will stand up to the test of time. SEO refers to the process of creating a website which can be easily found by search engines. There are many components of SEO, from the on-page inclusion of keywords to off-page backlinking and social media sharing.

Here, we will go through the basics of SEO for beginners, showing the importance of certain aspects to the development of a healthy website.

Why is SEO important?

If you are a real beginner when it comes to website design and creation, you have probably never heard of SEO. However, you need to learn as much as you can about it, and fast, if you would like to create a successful site.

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Web Design And SEO
SEO Web Design

Are Web Design And SEO Related? How?

When you’re designing a new website, it’s extremely important to keep search engine optimisation (SEO) at the front of your mind. Although many people don’t realise it, SEO and web design are closely linked, and poorly structured sites often struggle to rank in the Google search results.

Unfortunately, SEO is quite a complicated process. If you’re designing your own website for fun, you might not know where to start when it comes to SEO. With this in mind, I’ve put together a number of things to keep in mind when you’re designing your site to make sure that it ranks as well as possible from the beginning.

Get The Fundamentals Right

There are a few important things to get right before you really even start building your website. If you can nail them, you will be well on the way to designing a winning site with the potential to rank at the top of the search engine results pages.

Your domain – Although you might not realise it, your domain, or website address, actually plays a large part in your overall SEO. Make sure that your domain is logical and closely related to either your niche or your business name. Similarly, make sure that all sub-domains point straight to your main site with 301 redirects.

Your hosting provider – At the same time, it’s extremely important to choose the right hosting provider. Choose a host like Web Hosting Perth – that’s fast, reliable, and close to your audiences geographic location.

Your content management system – Most people use WordPress to build their website, but there are numerous other content management systems and website builders out there. Make sure that you choose one which is compatible with SEO-friendly design.

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10 Best Practices For Cleaning Your Business Premises
General Business

10 Best Practices For Cleaning Your Business Premises

Any business premises whether it be an office, a factory or a warehouse needs to be cleaned. Apart from the health and safety reasons, having a clean working environment is beneficial for your employees and your visiting customers.

For most business owners cleaning is not at the top of their skills, however, it is certainly in their best interests to know enough to ensure their business premises are cleaned effectively. To aid that, here are ten best practices for cleaning business premises, shared to us by leaders in the commercial cleaning industry.

Create A Planned Cleaning Schedule: If your cleaning is done by following a pre-planned schedule it is bound to be more effective. This way, nothing is missed and areas that need cleaning more often take priority over those which only need cleaning every month.

Increase The Frequency Of Your Cleaning: Notwithstanding your planned cleaning, if you have the resources you should clean your business premises more frequently. In particular, areas, where you have visitors or high foot traffic, should be cleaned more often.

Ensure Main Contact Points Are Given Priority: By main contact points we are talking about those which are touched frequently throughout the day and by multiple people. Examples include door handles, lift buttons, stair handrails, light switches, and toilet flush handles.

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3 Backlinking Errors To Avoid When Trying To Rank Your Commercial Legal Practice On Google
SEO

3 Backlinking Errors To Avoid When Trying To Rank Your Commercial Legal Practice On Google

The success of your commercial legal practice’s website in terms of it being an online destination for people searching for the services which you offer will depend on several factors, one of which is where it appears on Google’s search results. This is confirmed by SEO specialists who advise that the top three positions on page #1 of Google usually receive over 60% of the traffic for any given search result.

This should indicate to you that unless the SEO which has been implemented to help boost the ranking of your website is working effectively and you do indeed rank in those top three spots, your competition is getting all that traffic visiting their websites instead. That traffic is likely to be what people are searching for, and willing to pay for, such as ‘commercial legal Perth‘ or ‘legal representation Perth’, and that is revenue that is not coming to you.

One highly effective way of improving your SEO, and in turn the ranking of your website for specific keyword searches, is with the use of backlinks. Backlinks can either be raw, which means they simply have the name of your website, or they can contain keywords, and if these keywords are also search terms that you wish to rank for, then this can help you move up Google search results.

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5 Reasons Why You Should Employ A Web Design Agency To Build Your Law Firms Website
Web Design

5 Reasons Why You Should Employ A Web Design Agency To Build Your Law Firms Website

If you come to the point in your criminal lawyers business where the website you have seems outdated, or is failing to produce any perceivable positive benefits, then the time has most likely come for you to have a new website designed. You have many options as to how this can be achieved which include trying it yourself, using a freelance designer or maybe you know someone who builds websites.

One point you have to bear in mind is that your website is likely going to be the first contact any potential has with your business, and if that first impression is not a good one, then they are going to become one of your competitors’ clients and not yours. This why we recommend that you employ a professional web design agency to create any new website. There are numerous advantages of doing so, but here are 5 which we believe are the most significant.

#1 It Removes The Stress And Time Commitment From You

Surely one of the greatest benefits of handing over the responsibility for designing and creating your website to an agency is it removes all that from your workload. No doubt you have clients to see, and dates when you may have to be in the court so having a web design agency taking care of everything, is surely a far more satisfactory solution for you. Besides, they will almost certainly be able to finish the project far quicker than yourself, given your other time commitments.

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Web Design
Online Business Web Design

The Latest in Web Design for Online Businesses

For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:

  • Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.

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5 SEO Actions Which Are Essential For Your Family Lawyers Website To Outrank Your Competition
SEO Web Design

5 SEO Actions Which Are Essential For Your Family Lawyers Website To Outrank Your Competition

It is highly unlikely that you are the only family lawyers that people living in your local area can choose from when they search for a lawyer via www.lawyerslist.com.au. If so, then you can stop reading now. For the other 99.99% of you, that means you have competition from other family lawyers businesses. Now, it might be a friendly rivalry, or for some it could be extremely competitive. Whichever it is, the success of your business means you need more clients opting for you than your competition.

One way you can contribute to that goal is to have your website ranked higher on Google than your competition for relevant keywords used when people are searching for a family lawyer. In turn, that means that the SEO which you do for your website needs to be effective. There are many aspects to achieving high rankings so no one action is going to make it happen. Instead it will be the cumulative effect of all your SEO which does it.

To help you take further steps towards having all your SEO in place, here are 5 actions that you must ensure have been implemented if you want to rank higher on Google than your competitors.

Conduct Extensive Keyword Research

It amazes us when we see some website owners trying to rank their website without even knowing which keywords they should be trying to rank for. The fact is there are potentially hundreds of keywords related to family lawyers that people might enter into Google. if you know what these are then you can optimise for them, and thus rank at the top of those searches. Obviously, some will take more time and effort than others, but some will also be relatively easy to rank for.

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Web Design

15 Features That Must Be Included In Every Small Business Website’s Home Page Design

When thinking about the web design for a local business website, there are plenty of options that the web designers and the business can consider for the home page, and then opt for which will be included, and which will be excluded. However, multiple web design features are considered essential on a home page and any local business website that does not have them, could be hindered in pursuit of its objectives.

For this reason. we want to highlight to you 15 core web design elements that you must include in the web design of your home page if you are a local business, so that your website is successful, rather than compromised.

Telephone Number: You need to give visitors a chance to contact you directly when they land on your home page, and the easiest way to do so is by calling you via telephone so provide your telephone number in a prominent position.

Logo / Branding: Your business should have unique branding, and this is displayed on your home using your logo and other branding elements such as colours and fonts.

Main Menu: User experience is enhanced if they have a means of navigating through your website easily. This is done most effectively by having a simple menu on, not just your home page, but all inner pages too.

Heading Or Tagline: Your branding and your uniqueness are further enhanced if your home page includes your tagline or USP so that visitors immediately have an indication of what sets your business apart from others.

Text Blocks: Any text on your home page should not be one long paragraph but instead be broken down into small, easy to read blocks.

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SEO Web Design

Why It Is Essential That Your Family Lawyers Website Is Responsive

Is your family lawyers website responsive? By that, we do not mean do people interact and respond to requests to fill out online forms on your website. Instead, the word responsive is used to indicate that a website is able to be viewed on any device which has the potential to have it appear on its screen. Those devices include tablets, mobile phones, and other mobile devices, as well as desktop computers and laptops.

If you are reading and not sure whether your website is responsive or not, then there is a risk that it is not, especially if your website was created and launched many years ago. Also, if your website was not designed by a professional web designer or web design agency, then it is possible that it is not responsive.

The key point here is that if your website is not responsive, then you must take steps to make it so. In truth, this could mean having your website completely redesigned, which, in fairness, often gives most businesses a boost with regards to their online activities, including the amount of traffic, their ranking on Google and the conversion rates of their website.

If you are still in any doubt about updating your website to make it responsive, here are some reasons to do so, and the advantages that it could bring.

#1: Mobile Browsing Has Overtaken Desktop Browsing

It would seem logical that you want your website to appeal to the majority, well, that majority are those who use their mobile devices to access the internet. That number is only going to increase as mobile data speeds continue to get faster and mobile phones continue to advance with respect to the technology within them.

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10 Tips For Decluttering Your Office To Make Its Relocation Easier
General Business

10 Tips For Decluttering Your Office To Make Its Relocation Easier

Whenever a business relocates, it is undoubtedly hoping that benefits will accrue. Whether it be the expansion of the business by moving to larger premises or an office with modern facilities improving productivity, these are but two of the many advantages of office relocations.

Of course, it is not all plain sailing as there is plenty to organise including hiring a removalist company, keeping staff informed and communicating with suppliers and customers. There is also the planning of the move which includes arranging for office equipment and furniture to be moved, as well possibly having to order some anew.

This presents you with a fantastic opportunity to declutter your office so that when your staff arrive for work in the new offices, they do so in an environment where there are no piles of paperwork, broken furniture, unused stationery, or malfunctioning equipment. Decluttering also makes the entire relocation process easier. To explain further, here are ten tips to help declutter your office if you are relocating.

Assess What You Need In Your New Office: The first tip is to assess your new offices and how they will function, and then determine what quantity of office furniture and equipment you will require and what specific items will be needed.

Carry Out An Inventory Of What You Already Have: Next you should ascertain what you already have. Furniture and equipment should be split into categories relating to how new they are, they still work, they are damaged, and so on.

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How To Get The Best Results For Your Family Lawyers Business From Facebook Ads
Social Media

How To Get The Best Results For Your Family Lawyers Business From Facebook Ads

As you are probably aware, there are many ways you can market your family lawyer business. Each method will have a specific timescale for when you can expect to see results, with those results most likely to be traffic being sent to your website. This can be achieved on different platforms, with some methods taking many months for a website to rank for keywords and others providing the means for traffic to be sent to a website within minutes of a paid ad being created.

Different business owners will have views on how quickly they want to see those results, and if you fall into the group that wants to see them sooner rather than later, this article is for you. More specifically, if you want to see traffic visiting your website within an hour or so of you setting up then read as we are going to explain to you why Facebook Ads can achieve that for you and how you can achieve the best possible results from Facebook Ads.

Largest Audience Of Any Social Media Platform

If you are going to pay for traffic then the place you do so might as well be the one with the largest potential audience for your ads. That is, of course, Facebook, which accounts for a massive 72% of all social media traffic worldwide. That also means that it is likely to have over 70% of the share of those on social media in the local area you wish to target so it makes sense to use them rather than any of the others with only 30% combined.

Target Ads To Specific Geographical Locations

One of the huge benefits of using Facebook is that you can set your ad up so that it only ever appears to those who live or possibly work in the towns and cities where you offer your family lawyer services for example. This geographical targeting can be as wide or narrow as you wish, so even if you only operate within one or two suburbs within a city, you can still target them.

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5 Online Marketing Tactics To Boost Your Removalists Business
General Business

5 Online Marketing Tactics To Boost Your Removalists Business

Whilst the vast majority of removalists will be experts at helping families move homes and businesses move to new offices, there are many for whom online marketing is not something for which they are specialists. In truth, this could apply to any business sector. However, the problem for a removalists business that is not utilising online marketing, is that their competitors who are using it, have a huge advantage in obtaining new leads and prospective clients.

Some of the issues that get raised frequently when inter state removalists are discussing online marketing are that there seem to be dozens of different ways to market online, and they do not know which ones they should be focussing on. In answering, there are indeed lots of online marketing channels, however, there is no need to master them all, and we also would not advise any removalists to attempt to market their business in a dozen different ways all at once anyway.

Our advice is to focus on and master a few core online marketing strategies. In doing so, not only is it much easier to implement, monitor and control, but it also allows a marketing budget to be used more efficiently, rather than something akin to throwing mud at a wall and seeing how much of it sticks. So, to get you started, here are just 5 key online marketing tactics we recommend.

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Find Keywords
SEO

How To Find Keywords Without Expensive Software

Keywords are often spoken of as the ‘currency’ of SEO, with the most valuable keywords, that have tens of thousands of searches every month, being the keywords that bring the highest levels of traffic and visitors to a website.

Of course, in order to rank for those extremely valuable keywords, you are going to have to compete with a high level of competition, whether you operate nationally or locally.

That competition will be high both in terms of the number of competitors, and with the level of resources they have available in order to implement the SEO strategy necessary for them to rank for those premium keywords.

However, SEO Perth advise that just as not everyone is in the market for the most expensive cars, jewellery, or fashion, not every business will need to compete for the most sought-after keywords on Google.

If that includes your business, then the keyword research you do will focus specifically to the niche you are in, and most likely to the area in which your business operates.

There are lots of ways you can research those keywords, and most advice immediately recommends keyword research software. Whilst there is absolutely wrong with that advice, it needs pointing out that software is not the only way to discover excellent keywords.

Uncovering keywords by using a more ‘manual’ approach has many merits, mainly because you will be finding keywords that your competitors may not have even thought about.

The advantage that gives you is being able to rank highly for them and get the majority of traffic to your website that manifests as potential customers who have been searching for that term.

So, to get you started on your quest to find keywords without using software, here are three paths you can take.

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Building the Perfect Theme
Web Design

WordPress Web Design – Building the Perfect Theme

WordPress.org is an industry leading content management system (CMS) which powers a huge percentage of the internet. One of the reasons for this is the huge amount of flexibility you have when it comes to WordPress web design. You can choose from thousands of themes from the WordPress template library, but you can also create and upload a custom theme.

Many more experienced designers do decide to go down the custom theme path, especially when they want to build larger, feature-rich sites. But, this isn’t always easy, and there are numerous things to think about when you’re trying to build the perfect theme.

Decide How To Build Your Theme

Once you’ve decided to create a custom WordPress theme, you need to start thinking about exactly how you’re going to do it. There are numerous options, but the most popular are using an automated WordPress theme builder or coding your site manually.

Automated theme builders are useful, but they t end to be somewhat limited. If you have a strong knowledge of HTML, CSS, website layouts and JavaScript, then I’d lean towards the manual coding option. It will give you full flexibility and the ability to create pretty much anything you want.

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ATO Mistakes
Online Business

What Can I Do If The ATO Gets It Wrong?

Taxes can be a very complicated matter for people who have significant investment portfolios, who own complex businesses, or even for those who simply have a couple of different income streams. Unfortunately, the Australian Tax Office (ATO) is run by humans, which means that it does make mistakes from time to time. If you think that the ATO has got it wrong, then you should consider speaking to experienced accountants like Accountants Australia and taking the appropriate recommended action. Doing so could potentially save you a lot of money, especially if you are sure that a mistake has been made.

What are my options if I think the ATO is wrong?

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ECommerce Myth
Web Design

Debunking The Biggest ECommerce Myth

Having an eCommerce business can be highly rewarding and we are not just talking about the financial rewards. It certainly has fewer barriers to entry compared to an offline business which needs premises and staff to name just two. An eCommerce business also enables you to run it from anywhere in the world as long as there is a reliable internet connection.

However, there is one aspect of starting an eCommerce store that lots of beginners seem to have missed or possibly have been misinformed about. As a result, they start their business on the wrong footing, and sadly it fails before it even got started.

The problem is the misconception that you do not need any money to start an eCommerce business. This is simply not true. What is true is you can start an eCommerce business for a fraction of what it would cost to start the same sort of business offline. Offline you have a multitude of start-up costs, which include renting premises, buying stock, shipping and warehouse costs, paying staff, utilities, legal and insurance fees, and all of this is before you even open the doors!

Whilst you don’t have the same costs in terms of what you need and the amount you must pay out, there are still things you must purchase prior to starting your eCommerce business.

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Web Hosting
Online Business

What Is Web Hosting?

When it comes to building a new website, one of your first considerations must be the web hosting service that you are going to use. Unfortunately, many would be internet entrepreneurs and website designers don’t understand the ins and outs of web hosting, and this can leave them open to problems.

Basically, when you start building a new website, you need somewhere to store all of your code, information, and other data. You need to be able to store everything in a secure, accessible place which the public can get to but which is protected from hackers. Web hosting providers offer exactly this.

What is web hosting?

Basically, web hosting services give you somewhere that is both secure and accessible to store your information. They store your files on a very fast server, where it can be accessed by anyone who is exploring your website.

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