According to highly regarded SEO consultant Peter Brittain, people throughout the world are entering the online business space every single day. This is making the online world increasingly competitive, with an estimated 650 million websites on the internet. If you want to succeed in your online ventures, you need to drive traffic away from your competitors’ websites to your own. One of the best ways to do this is to perform various search engine optimisation (SEO) actions on your site so that you appear highly in the search engine rankings for relevant keywords.
However, before you start undertaking SEO on your website, you need to have an idea of what things you need to do and how much work is going to be involved – especially if you have an older website which has a lot of existing content. The best way to do this is to get your website audited with respect to your SEO practices.
The main reasons why you should pay for a professional SEO audit include:
It will identify any major red flags immediately:
Major formatting or content problems can generate red flags and penalties from search engine crawler bots, which can significantly impact your search engine rankings. These problems are often relatively simple to fix once they are identified. Any professional SEO auditor should be able to point out and fix simple red flag penalties quickly and easily.
Taxes can be a very complicated matter for people who have significant investment portfolios, who own complex businesses, or even for those who simply have a couple of different income streams. Unfortunately, the Australian Tax Office (ATO) is run by humans, which means that it does make mistakes from time to time. If you think that the ATO has got it wrong, then you should consider speaking to experienced accountants like Accountants Australia and taking the appropriate recommended action. Doing so could potentially save you a lot of money, especially if you are sure that a mistake has been made.
What are my options if I think the ATO is wrong?
Having an eCommerce business can be highly rewarding and we are not just talking about the financial rewards. It certainly has fewer barriers to entry compared to an offline business which needs premises and staff to name just two. An eCommerce business also enables you to run it from anywhere in the world as long as there is a reliable internet connection.
However, there is one aspect of starting an eCommerce store that lots of beginners seem to have missed or possibly have been misinformed about. As a result, they start their business on the wrong footing, and sadly it fails before it even got started.
The problem is the misconception that you do not need any money to start an eCommerce business. This is simply not true. What is true is you can start an eCommerce business for a fraction of what it would cost to start the same sort of business offline. Offline you have a multitude of start-up costs, which include renting premises, buying stock, shipping and warehouse costs, paying staff, utilities, legal and insurance fees, and all of this is before you even open the doors!
Whilst you don’t have the same costs in terms of what you need and the amount you must pay out, there are still things you must purchase prior to starting your eCommerce business.
Unless you are prepared to pay for all the traffic to your website, you are going to need your site ranking well in the search engines for certain keywords, to get free traffic. This is achieved using search engine optimisation, and unless you already an expert, you are going to require the services of an internet business consultant who specialises in SEO.
The key to this being a successful part of your business is choosing the internet business consultant who is going to carry out SEO for you, very carefully. It may be an individual who works on a freelance basis or it could be an agency who employ SEO specialists as part of their team. Whichever of these two types you prefer to work with, it is essential that you carry out some due diligence beforehand to ensure you get the results you want.
All internet business consultants are bound to have a web presence of some kind or other. It could be a website in the case of an agency, or it might be a profile on a freelancing site where the individual outlines their skills and experience in the hope of a potential client spotting them.
When it comes to building a new website, one of your first considerations must be the web hosting service that you are going to use. Unfortunately, many would be internet entrepreneurs and website designers don’t understand the ins and outs of web hosting, and this can leave them open to problems.
Basically, when you start building a new website, you need somewhere to store all of your code, information, and other data. You need to be able to store everything in a secure, accessible place which the public can get to but which is protected from hackers. Web hosting providers offer exactly this.
What is web hosting?
Basically, web hosting services give you somewhere that is both secure and accessible to store your information. They store your files on a very fast server, where it can be accessed by anyone who is exploring your website.
Developing high quality logos for your company or business is extremely important. Your logo will form the centrepiece of your businesses brand, and will become something that is synonymous with you and what you do. Unfortunately, many new business owners don’t realise the importance of having a high-quality logo, and they therefore don’t use an experienced logo designer.
The benefits of using an experienced logo designer who is able to adapt themselves to your needs can’t be underestimated. Just some of the reasons why it is important to spend the money and hire someone who know what they are doing, rather than someone who will do the job cheap, include:
An experienced logo designer will be able to develop something that is industry specific:
Having an industry specific logo which really shows what you do and who you are as a business is extremely important. It allows people to identify the type of business that you have straight away, even if your name doesn’t make it clear.
Blogging is a very effective way to create content that will help boost your business website’s ranking and to build a loyal following of readers. However, many businesses do it the wrong way and miss out on the benefits. The added problem is that whilst they are doing it all wrong, their competitors could be doing it the way right and gaining customers because of it.
Here are 5 simple tips for getting the best from your blogging efforts.
#1 Make It Readable
It is astonishing how many blog posts there are on the internet that confuse readers more than help them. Remember, you want anyone reading your blog to return, so use language everyone can understand. Keep the terminology simple as not everyone who lands on your website will be full conversant with industry jargon.
Also, avoid long words that need to be looked up in a dictionary. Your blog posts are not an outlet to show off your English vocabulary. Instead, they are designed to win over new followers and potential new customers
Catching an error on your web design during the design phase can save you many problems and concerns as you move forward. No matter what type of website you have, catching everything from spelling errors to links that go to the wrong place can really help you. It will be less expensive to catch a mistake up front, especially if it is listed on the costs page.
One of the best tools you have to do this is a design review. These reviews have been designed to look over everything that comes from a web designer. It is a critical step not only for the company, but for the designer themselves as well.
Here are the four simple steps you can take to ensure everything looks how you want it to:
Online businesses often invest a lot in their website and web designs but undermine the importance of good SEO. It is extremely important nowadays that online businesses are able to create a strong brand of their own, and good SEO helps in internet marketing and branding. It is also imperative that online businesses don’t just treat SEO as a marketing tool but truly understand what good SEO can do for them. This will enable them to up their game and shine through from the very beginning of their operations. Thus, online businesses should treat SEO as an investment from the very beginning for the following reasons:
- Effective SEO makes the websites much more accessible and results in increased traffic at the website. A mistake new online businesses make is that they make a flashy website, but since they lack good SEO, their website doesn’t succeed in attracting people which kill the basic purpose of online business. Therefore, effective SEO will make your website more visible and accessible.
If you’re looking for ways to bring your business into the digital marketing age to increase sales, you could do no better than using Adwords marketing.
Adwords marketing is quickly becoming a preferred form of advertising for businesses looking to expand their customer base. Not only can it help you reach people who may not know what you offer, but it can also target specific kinds of people and areas too. Below are four ways Adwords marketing can be of benefit to your business.
It allows you to reach potential local customers
Most forms of advertising don’t allow you to target specific people. In fact, most forms of advertising are simply guess work – such as newspapers and radio.
However, Adwords marketing allows you to customise your audience and location in order to reach the right people. This can save you money as you are only reaching out to those who require your services.
For example, if you’re a plumber in Narrabeen, Sydney, you can specifically focus on those people in that area in need of plumbing. You avoid wasting time with inquiries out of your area and you know your advertising is only going to be seen by those in need of plumbing services.
This is sure to increase legitimate inquiries. It’s all about using the right keywords in order to reach your local customers.
When you design something, you have to make sure that the story of the design is absolutely clear. Whether you are designing for an individual, a small business, or a corporation, it needs to be there. The first step is, of course, to know what story you are going to tell. For many companies, it is quite obvious like health, fitness, fashion, or excitement. For others, you have to dig a little deeper to find it.
Start by brainstorming the project. What words do you associate with the brand? Ask other people, including those who work there and those who don’t, what words they would use. You could even ask the people that hired you what words they want to be associated with their business.
The purpose of a story is to help your audience understand the brand, engage with it, and remember it. As a web designer, you have to convey all of that with a simple image or design. Here are five tools you have in your arsenal to help you:
There was a time where social media was purely used to stay in touch with family and friends.
As more and more people joined, it became clear there was potential for social media marketing due to the sheer amount of people utilising the platform.
Now, social media, especially Facebook, is recognised as one of the best marketing tools available.
It has enabled businesses to grow in ways they couldn’t have imagined.
If you’re not convinced, find five benefits of social media marketing below.
You will be jumping on the bandwagon in no time.
It increases brand recognition
It can be difficult to establish yourself in the marketplace, especially when foot traffic is slowing down in many parts of the country. How do you get your brand out there? How do you get your business to be on the minds of your potential customers when they require a service or product you offer? The answer is social media marketing. In a time where 74 percent of online adults use social media, it makes complete sense to break into the market to make yourself known.
Social media marketing can help you achieve this easily. Once you build your business Facebook page, you can easily start pushing your brand through paid adverts and organic growth.
The most important thing is to make sure you’re active online in order to slowly achieve that goal.
In a world full of new technology, it’s hard to understand how email marketing is still as relevant as ever before. After all, we now have social media, texting and so many other ways of communicating with our customers. However, email offers so many things that those other methods can’t offer.
It’s easily monitored and checked
When you send out an email marketing campaign, you can almost guarantee it will reach the inboxes of the people you are targeting. And if it doesn’t? You soon find out. Most email marketing programmes offer reports to see how well that particular email marketing campaign was received.
This could include:
- How many people opened the email
- How many email addresses it bounced back from (and why)
- How many people clicked on links within the email
- How many people unsubscribed (and why)
The insights delivered from each email marketing campaign can help you with your next campaign. It’s a constant delivery of feedback, just by watching how people react to your emails.
The ecommerce market is set to reach $24 billion in Australia by 2018.
This shows that a staggering number of Australians are choosing to shop online each and every year.
Are you ready to take a piece of that pie and set up your own website to sell goods from?
If so, you need to talk to an experienced digital agency and engage their web designers in order to provide the most professional image possible.
Below are three ways good web design can help your online store.
- It can make your business seem more professional
Good web design can often be the difference between making a sale online and losing one.
By hiring an expert in web design to help with your professional image, you can appeal to a far wider audience. Websites which are clunky, lack professional imagery and feature obnoxious graphics and fonts will be detrimental to your business.
Customers may feel uneasy about purchasing from your online store as the ‘shopping experience’ may be lacking. If your website has been designed by professional web designers, it can often provide a much more user-friendly experience.
Be ready to invest money in good web design in order to make money.
SEO, or search engine optimisation, is absolutely essential when it comes to developing a high-quality website which will stand up to the test of time. SEO refers to the process of creating a website which can be easily found by search engines. There are many components of SEO, from the on-page inclusion of keywords to off-page backlinking and social media sharing.
Here, we will go through the basics of SEO for beginners, showing the importance of certain aspects to the development of a healthy website.
Why is SEO important?
If you are a real beginner when it comes to website design and creation, you have probably never heard of SEO. However, you need to learn as much as you can about it, and fast, if you would like to create a successful site.
If you are just starting out in the web design world, it can be quite confusing to really understand what someone is saying. There are plenty of terms that we use and by the time you figure them out, there will be ten more that you have to learn. We are going to break down some of the more complicated terms so you can understand them:
Analogous: Color scheme build around three colors adjacent to each other on the color wheel.
Ascender: When part of a lowercase letter extends above the x-height; typically, b, d, f, h, k, l.
Body Copy: The main part of your design or publication; typically, text.
Color Theory: Study of how colors make people respond and feel about certain things.
Complementary: Color scheme build around two colors opposite on the color wheel.
Cool Colors: Colors associated with calmness and cold: blues, greens, and purples.
If you own a small business, you will probably find that you have numerous competitors on both a local and a national scale. In order to be a really successful business, you need to develop a way to stand out from these competitors. One of the best ways to do this is by building your company name and image through consistent branding.
Your brand is essentially who you are, what you are, and what you do. It is how you are seen by both clients and competitors, and it ultimately determines your reputation. You need to try and build a strong brand image which presents you in a positive light and reinforces your reputation as an industry leader.
Below are some of the best branding techniques that you can use to build your company name:
People want to know who you are. Don’t represent yourself and your business as another run of the mill company just out there to make money. Personalise your brand, and present an image which people can connect with.
Think about branding as a way to make your customers identify with you. People all have their favourite cars or mobile phones – try and develop your business name so that you are seen in the same light. Doing this will help customers engage with you, which in turn will lead to higher income, better profits and a successful business.
There are so many things to consider when you decide to give your business a logo. It can be a long and arduous process, but it needs to be. Your logo is with your business forever, and if it’s not perfect, forever can be a long time.
Below are three important factors in the planning of your new business logo.
Hire a professional
The worst thing a business owner can do is try to build their own logo.
If you’re a marketing or graphic design guru, that’s okay. If you’re not, leave it to the experts. Graphic designers are the go-to people to develop a logo for your business.
Not only can they help with ideas, but they can also provide you with several different variations for use in different applications. Your logo doesn’t have to be the same for every use, it should just use the same components. A graphic designer can supply you with a landscape and portrait version of your logo, as well as a black and white version and an inverted version. This is generally not something that can easily be achieved at home by someone who’s not a professional.
For an online business to be effective, it is imperative that the owners are well aware of the trends and changes in the market. The owners and website developers should always be up to date on the latest trends regarding web designs so that the website always stays relevant and attractive for the customers. A website is one of the most important assets for an online business and it is crucial that the web design of the website is efficacious, maintained well and trendy. Some of the latest trends that online businesses should be incorporating in their web design in 2017 are:
- Focus on the Message: The message was, and will always be important! But, nowadays, the customers are so well aware, that it is imperative that the message shines through. Thus, the web design should be such that the message is easy for the customer to find. Make the content the star of your website and make the messaging as easy for the customer to sift through as possible.
Social media plays a huge part in helping your business to build its presence online and subsequently the number of customers you have. To be effective, a social media strategy requires several tasks to be carried out on a regular basis. Rather than doing all these yourself, you should employ a digital agency, who can carry out the tasks for you.
A major benefit of employing an agency is that it will free up a huge amount of your time which you can use for other business tasks. Another is that the tasks will be carried out more effectively in the sense that the person or people the agency employs to undertake the tasks will have greater experience than you when doing them.
So what social media tasks should your digital agency be doing for you?
#1 Answer Questions From Followers
This should always be done in a timely manner. If your followers see that their questions are getting answered quickly it will create a very positive impression and make them more likely to recommend or share any posts.